Chloé Love Story
An interactive installation at Debenham's Oxford St.
At the beginning of 2015, I had the pleasure of working with urban artists Greyworld on an experiential campaign for the launch of Chloe's Love Story fragrance in the UK. We created a virtual environment where couples could create love locks, personalise them with a selfie, and attach them to a virtual bridge on Debenhams’ store front.
I was in charge of the visual design and interaction design for the installation. The pre-rendered assets were created in Maya and then fed into the realtime app. The backend development and the c++/OpenGL app powering the installation was done by my brother, Simeon Popov.
A short video documenting the project, courtesy of Greyworld.